Digital ordering serves as the synapse between digital restaurant guests and digital restaurant operations, removing all friction from the ordering transaction itself. The resulting service model—food on-demand—means that restaurants can serve multiple guests in parallel (i.e. parallel processing), instead of serving one guest at a time (i.e. serial processing) in line at the counter or in line at the drive-thru speaker box. - See more at: http://blog.olo.com/2016/02/food-on-demand-online-ordering/#sthash.QdZcxRCE.dpuf